Alex and Mike Faherty built a clothing brand inspired by their origins as surfer kids on the Jersey shore, and their later years living in Manhattan. And even as the company has grown, they've always tried to stay true to that original vision, and the values that have made them a beloved brand for so many.
Alex Faherty is the co-founder and CEO of Faherty Brand, a family-owned lifestyle apparel company. Since its founding in 2013, he and his twin-brother have built a nine-figure omnichannel business, with nearly 80 stores, a large e-commerce presence, and a robust wholesale business with partners like Nordstrom, Bloomingdale's, and numerous specialty stores across the country.
Alex joins us to discuss the origins of Faherty, their plans for international expansion, and how they plan on growing while remaining authentic to who they are.
Highlights:
- Faherty origins (1:46)
- Alex's PE Background (5:06)
- What is Faherty Brand? (7:21)
- Faherty Customers (8:51)
- Fashion Innovation (10:16)
- Embracing Wholesale (12:06)
- Faherty's Retail Strategy (14:01)
- Authenticity (16:35)
- Sustainability (18:34)
- Technology and AI (20:49)
- New Product Offerings (22:23)
- Competitive Landscape (24:58)
- 10-year Vision for Faherty (26:34)
Links:
Alex Faherty LinkedIn
Faherty Brand LinkedIn
Faherty Brand Website
ICR LinkedIn
ICR Twitter
ICR Website
Feedback:
If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co.
Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders