Cyrus Shepard has been in the SEO industry for a long time, and in this incredibly insightful interview, he shares the most important lessons he's learned since the HCU.

He has been working to figure out what Google considers to be "helpful content" and identify what website owners can do to recover from the update, or succeed, in the new landscape.

After analyzing 4000 ad- and affiliate-supported sites, he shares his findings for both the winners and losers. He talks about everything from deoptimization to humanizing your content.

If you've been affected by the HCU, or you're looking to rank a new website in 2025 and beyond, this interview is for you.

Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

#122 - How To Know What Type Of Career Change You Need To Make