Mr Beast’s Manager on Building a Billion Dollar Empire From Scratch (Reed Duchscher)
Dec 2, 2023
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Reed Duchscher, Manager of Mr Beast, talks about working with Mr Beast, his new YouTube strategy, their brand deal strategy, starting Feastables, Mr Beast's business strategy, and the success and challenges of Beast Burger. They also discuss how to join the creator economy, stand out from the competition, and the best social media strategy. Reed's career journey, how to close deals, and the future of Mr Beast are also explored.
The podcast highlights the importance of finding unique ways for creators to monetize their content and explores the challenges and lessons learned from ventures like Beast Burger.
The episode emphasizes the significance of building depth with an audience and the potential of joint ventures, brand integrations, and the evolving landscape of content creation.
The podcast provides insights into the creation of Feastables, MrBeast's confectionery business, and offers an inside look into the decision-making processes and various stages of launching and managing successful ventures within the creator economy.
The episode encourages individuals to explore the wide range of opportunities in the creator economy, emphasizes the value of leading with exceptional work, and discusses the potential impact of AI on creative roles.
Deep dives
Building MrBeast's Brand: From YouTuber to Entrepreneur
This podcast episode delves into the behind-the-scenes world of MrBeast's business ventures, discussing the transition from YouTuber to entrepreneur. It explores the next wave of entrepreneurship in the creator-led brand space and highlights the importance of finding unique ways for creators to monetize their content. The episode reveals insights into MrBeast's impressive viewership numbers and discusses the challenges and lessons learned from ventures like Beast Burger. It also touches on the importance of depth in building an audience and the potential impact of AI on creative roles. Overall, the episode provides a glimpse into the diverse opportunities within the creator economy and offers valuable advice for individuals interested in joining the space.
The Power of Connection in the Creator Economy
This podcast episode emphasizes the importance of connection and collaboration in the creator economy. It shares the story of how MrBeast, known for his analytical approach to YouTube, formed dynamic partnerships that enabled his success. The episode explores the significance of building depth with an audience in addition to scale and mentions how storytelling can help foster a stronger connection. It also touches on the potential of joint ventures, brand integrations, and the evolving landscape of content creation. Finally, it underscores the need for flexibility and adaptation in the ever-changing creator ecosystem.
Feastables: From Idea to Execution
This podcast episode provides insights into the creation of Feastables, MrBeast's confectionery business. It discusses the initial idea of starting a jerky company, which later evolved into a chocolate-focused venture. The episode highlights the strategic thinking behind Feastables, including the timing of the Willy Wonka anniversary and the goal to support mom-and-pop restaurants during the COVID-19 pandemic. It also delves into the challenges faced by Beast Burger as a joint venture and the lessons learned from that experience. Overall, the episode offers an inside look into the decision-making processes and various stages of launching and managing successful ventures within the creator economy.
Unlocking Opportunities in the Creator Economy
This podcast episode examines the diverse opportunities available in the creator economy and provides advice for individuals interested in joining the space. It emphasizes the importance of taking advantage of digital platforms such as Twitter and Instagram to connect with creators. The episode highlights real-world examples of creators finding success through unique roles, such as thumbnail designers and editors, and discusses the potential impact of AI on creative roles. It also emphasizes the value of leading with exceptional work and taking the initiative to collaborate with creators. Ultimately, the episode encourages individuals to explore the wide range of opportunities and leverage their skills to contribute to the creator ecosystem.
The importance of finding quality editors and designers
Having high-quality editors and designers is crucial in the digital content creation industry. While the barrier to entry may be low, finding talented individuals who can produce top-notch work and think creatively is a challenge. The speaker emphasizes that possessing these qualities will greatly increase your chances of being hired and trusted in this highly competitive field.
The evolving landscape of video editing
Video editing has undergone significant changes over the years. The podcast discusses how different creators adopt various editing styles to cater to their audiences. For example, the speaker mentions a YouTuber who creates 45-minute videos without cuts, resembling more of a podcast format. This highlights the importance of adapting to new editing techniques and trends in order to engage with viewers effectively.
The power of the algorithm and audience connection
The episode delves into the relationship between content creators, the algorithm, and audience preferences. While many creators focus on strategies to manipulate algorithms, the speaker reminds listeners that the algorithm is ultimately driven by what the audience wants to see. Building a genuine connection with viewers and providing content that resonates with their interests and preferences can lead to algorithmic support and increased visibility.
The future of talent representation and the convergence of digital and traditional media
The podcast explores the changing landscape of talent representation and the rise of digital creators. It is anticipated that the boundaries between digital and traditional media will continue to blur. Traditional Hollywood stars are now recognizing the influence and reach of digital creators, and the two worlds are merging. Digital creators who build their own personal brands and engage with their audiences have the potential to achieve significant success in various forms of media, opening doors to opportunities in acting, music, and more.
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TIME STAMPS:
00:00 Intro
01:24 Why I Started Working With Mr Beast
05:09 Have You Ever Met Anybody Like Mr Beast?
06:42 Mr Beast's NEW YouTube Strategy
10:45 Mr Beast's BIGGEST Problem
13:22 This Is The BEST Brand Deal Strategy
20:40 Why We Started Feastables
23:25 We Nearly Didn't Start Feastables...
25:25 Mr Beast's Business Strategy
26:28 What Happened To Beast Burger
30:51 Is Mr Beast An Entrepreneur?
31:55 These Secret Conversations Are On-going
34:45 Mr Beast's Most Expensive Video
38:12 How To Join The Creator Economy Without Being A Creator
45:11 How To Stand Out From The Competition?
50:30 The Best Social Media Strategy
52:36 Why We Stopped Posting On Mr Beast Reacts & Gaming
56:32 Fake Mr Beast Will Be Bigger Than Mr Beast
57:14 To Build A Business, You Need A Personal Brand
59:37 Why Mr Beast Can't Be Cancelled
1:02:55 Reed's Career Journey
1:05:10 How To Close Deals
1:10:40 Should You Relocated To A Hot Spot?
1:14:17 What Made Reed Successful?
1:17:15 What's Next For Reed?
1:20:04 Who Will Be The Next Mr Beast
1:22:55 Creators VS Hollywood
1:29:55 How To Create Your Own Product
1:31:49 How Much Is Feastables Worth?
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