DELINEATE - James Turner, CEO & Founder. Is conventional brand tracking broken? Harnessing machine-driven insights for real-time understanding; evaluating true campaign levers not vanity metrics; lessons from founding Delineate and what comes next.

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Is brand tracking totally broken?  Or just boring? Well, maybe it’s neither. I’m delighted to chat to James Turner (JT) who is the founder and CEO of Delineate, the pioneering firm challenging the status quo in a critical sector. Drawing on experience and learnings from Circana, BT, Black Swan and Edelman, JT is great company and offers a unique perspective. Among other areas, we discuss:

• Learning to handle ‘big data’ in the early days
• Why consumer insight businesses often don’t have their data houses in order
• Learning from the world of PR
• Moving from brand tracking to campaign tracking….and back again
• Lessons for founders
• What’s next for Delineate

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