Call us obsessed with the 55+ housing space, but we do follow the demographics. The 55+ space enjoys a population bulge that has at least another decade run to it. This has enticed many folks to dip a toe in the water, but fewer have taken the full-body plunge. Though it is fueled by the demographics, the 55+ space is filled with savvy buyers and ever-changing wants and needs. This is definitely one of those “you need to do it right or don’t do it at all” things. It's the definition of high risk but high reward. Deborah Blake, Founder and Principal of The Ipsum Group, has been doing it right for a long time. From Sun City to Solera and beyond, Deborah has been in the trenches of age-qualified communities. She joins the podcast to discuss the kinds of homes you should build, what you should include in them, the amenities, the marketing, and the consumer. If you want to learn the tricks of the trade in this tricky housing space, spend the next hour with Deborah Blake.