The Mobile User Acquisition Show 🔭How to navigate programmatic advertising in a post-IDFA world - with Pau Quevedo, Lead (Programmatic Trading) at Goodgame Studios🤷🏻♀️
Our guest today is Pau Quevedo, Lead (Programmatic Trading) at Goodgame Studios. We’re thrilled to have Pau today because he’s had tremendous success with programmatic both on web and mobile platforms, and we couldn't think of anyone better to speak to about how the programmatic ecosystem will be impacted by the impending IDFA deprecation.
Key Highlights:
💪🏽The main drivers of performance on programmatic.
⚖️The differences between self-served DSPs, managed DSPs, ad networks, and bidders.
🤩The most important piece of information in a programmatic bidstream.
📝The 2 paradigms in programmatic: probabilistic and deterministic.
🖥Machine learning models significantly lag IDFA-based deterministic models.
⛔️Why in-housing programmatic can be a huge challenge.
🤝What questions Pau recommends asking a potential programmatic partner - and what is the most important question in a pre-IDFA-deprecation world.
🤓How Pau’s experience buying programmatic media on the web can inform how things might change with programmatic on mobile post IDFA.
☠️How web advertisers have coped with the upcoming deprecation of third party cookies.
👀The most important challenge for web brand advertisers in a post-cookie world.
👤How first party data can be useful in a post-IDFA world.
📈How CPIs and CPMs might change post IDFA-deprecation.
Check out the full transcript and show notes here:
https://mobileuseracquisitionshow.com/episode/how-to-navigate-programmatic-advertising-in-a-post-idfa-world-with-pau-quevedo-lead-programmatic-trading-at-goodgame-studios/
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