The Best One Yet 🪞 “Mirror, no Mirror?” — Aritzia’s mirrorless fashion. Nobel’s Creative Destruction prize. Strava’s Garmin lawsuit. +Failure Day
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Oct 14, 2025 Aritzia's innovative mirrorless dressing rooms are driving its rapid growth, challenging traditional retail norms. Strava is gearing up for an IPO while embroiled in a lawsuit against Garmin, highlighting the rivalry between social and satellite networks in fitness. The Nobel Prize for Economics goes to research on 'Creative Destruction,' underlining how innovation often requires dismantling outdated industries. Plus, it's International Day of Failure—a nod to the lessons learned from missteps.
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We Missed Failure Day — Perfectly
- The hosts celebrated International Day of Failure but realized they missed the actual day.
- They framed forgetting as a perfect Failure Day moment and encouraged embracing mistakes.
Mirrorless Dressing Rooms As A Red Sock
- Aritzia grew fast by creating a unified ‘house of brands’ that feels like choice but is centrally designed.
- Their mirrorless dressing rooms are a deliberate differentiator that drives conversation and sales.
Pick One Bold Differentiator
- Pick one bold differentiator that nobody else has and lean into it to be remembered.
- Use that unique trait to create word-of-mouth, even if opinions are polarized.