Big Think How social media sabotages your brain’s friendship mechanism | Arthur Brooks
May 10, 2025
Social media may promise connection, but it often leaves us lonelier than ever. Arthur Brooks reveals how our brains crave real bonding through eye contact and touch, which online platforms can’t replicate. Instead of banning social media, he suggests we use it wisely to enhance real-life interactions. By understanding this balance, we can combat loneliness and promote mental well-being. In a world of screens, genuine connections are still vital for happiness.
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Loneliness Epidemic Despite Social Media
- Despite easier methods to stay in touch, the world is facing a loneliness epidemic.
- Social media fails to provide the intimate connection our brains need, worsening loneliness.
Oxytocin Needs Real Interaction
- Oxytocin is crucial for bonding with loved ones but requires eye contact and touch.
- Video calls and social media don't supply these, leaving people feeling socially starved.
Use Social Media as a Tool
- Avoid using social media as a replacement for real-life relationships.
- Use it as a tool to arrange face-to-face meetings that fulfill your brain's needs.