How To Create A Good Culture For Account Planning - Matt Tanter, CSO

Matt Tanter is the Chief Strategy Officer at Grey London and the Chair of the Account Planning Group (APG). As far as planning credentials go, CSO + Grey + London + Chair of APG = legit. He's a leader who's interested in culture over process and I thought I'd talk to him about this focus to help companies trying to bring in planning understand that you can't just drop in a planner and have planning. Planning happens within an operating system - a city, an agency type, an agency, the philosophy of the agency, the processes of the agency, and the attitudes of managers. We discuss: - Establishing a good culture of planning - The pressures on planners right now - Managing up - Mental health in planning' - The APG and its creative planning awards Shoutouts to all the lone planners or people trying to establish planning where it has never existed. You can find Matt here https://twitter.com/matttanter and the APG here https://www.apg.org.uk/   For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.