Scrum Master Toolbox Podcast: Agile storytelling from the trenches cover image

Scrum Master Toolbox Podcast: Agile storytelling from the trenches

How Feedback Transforms Product Owners | Zvonimir Durcevic

Apr 4, 2025
Zvonimir Durcevic, an Agile product development expert, shares his insights on the transformative power of feedback for Product Owners. He highlights a case study of a Product Owner who thrived by adapting to team feedback and engaging more closely with their team. Zvonimir contrasts this with a less effective Product Owner who resisted core duties despite their expertise. The discussion emphasizes the importance of open communication and embracing change in Agile practices, as well as the upcoming Global Agile Summit, which will explore innovative Agile methodologies.
17:33

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Quick takeaways

  • Effective product owners embrace feedback, actively engage with their teams, and adapt their approaches to improve collaboration and project outcomes.
  • Failing to properly define and support the product owner role can lead to accountability gaps and risks in project success, as seen with reluctant subject matter experts.

Deep dives

The Importance of the Product Owner Role

The product owner role is crucial in software development, serving as a bridge between the team and stakeholders. A discussion highlighted a case where a subject matter expert failed to embrace the responsibilities of a product owner, resulting in the team taking on these duties informally. This situation underscored the risks of not having a defined product owner and how vital it is for the organization to support the role properly. When the team reluctantly assumed these responsibilities, it showed their commitment but also revealed potential gaps in accountability that could affect the project's success.

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