Podcasting Made Simple

How to Engage Listeners and Influence Podcasters | Johnny Ball

Sep 13, 2022
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INSIGHT

Quality Over Quantity Wins Connections

  • Focus on quality and fit rather than mass-applying to many shows to deliver sincere appreciation.
  • Genuine engagement wins deeper connections and repeat invitations over volume-based outreach.
ADVICE

Lead With Genuine Appreciation

  • Do give honest, sincere appreciation to shows you target by listening and leaving reviews before pitching.
  • Do offer genuine compliments and specific reasons why you want to appear on that podcast.
ADVICE

Follow Up And Offer Introductions

  • After the interview, stick around briefly to ask questions and offer help or relevant introductions.
  • Do introduce people who would fit the host’s show to build reciprocal value and stronger networks.
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