Optimal Work Daily - Career, Productivity and Entrepreneurship 1793: What It Really Takes to Build a Platform in Today’s Noisy World by Jeff Goins of Goins Writer
Aug 28, 2025
Building a platform today requires more than fame; it's about influence and genuine connections. Discover how consistently adding value can turn an overlooked voice into a trusted message. Navigate the chaotic digital landscape with engaging content, strategic marketing, and resilience against criticism. From the challenges of audience interaction to the complexities of investment decisions, every step is vital for success. Learn how to focus on quality and messaging to craft a meaningful presence that resonates with the right people.
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Platform Equals Influence, Not Fame
- A platform is about influence and trust, not fame or instant recognition.
- Building consistent value led Jeff Goins to a book deal and large blog traffic within a year.
From Skeptic To Rapid Success
- Jeff Goins ignored platform advice at first but then followed it and succeeded quickly.
- Within months he landed a book deal and grew his blog to tens of thousands of monthly visitors.
Start With A Clear 'Wow' Factor
- Start by creating something excellent before you market it; wow matters more than noise.
- Focus on craft and every detail of the experience, like packaging and presentation.
