Steve Martin and Jamie Wynne-Morgan created and developed the award-winning M&C Saatchi Sport & Entertainment agency over a 20-year period. Six months ago they resigned, and there's been speculation ever since as to what they'll do next.
Today they answer that question. It's called MSQ Sport + Entertainment.
We went to meet the pair at their new London office to find out more.

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UP398 Steve Martin: "Our ambition is to create a super group"