#9 Building Successful Agency Relationships: A Client's Perspective with Amy Smithers

Amy Smithers, Head of Communications at GetAgent, shares her extensive background in journalism & digital PR, particularly within the property sector, and explains her transition from agency to in-house roles. We discuss the challenges and rewards of collaborating with agencies, the significance of quality over quantity in PR results, and the evolving role of AI in the industry.

00:00:07 - Introduction to Season Two Louise and Steve welcome listeners back to the Digital PR Podcast, introducing the exciting topics and guests lined up for the new season, including crisis communications and insights from in-house clients.

00:01:31 - Client Perspective on Digital PR The hosts introduce Amy Smithers, Head of Communications at GetAgent, who shares her extensive background in journalism and digital PR, discussing her transition from agency to in-house roles.

00:04:28 - The Fun of Property PR Amy explains her passion for property PR, highlighting the creative potential in linking various topics to the property sector, and shares a fun example involving Taylor Swift-themed street names.

00:08:07 - Working with Agencies Amy discusses the importance of collaboration with agencies like Propellernet, detailing how they complement in-house efforts and the significance of sharing results to evaluate campaign effectiveness.

00:30:01 - The Future of Digital PR Amy shares her insights on the future of digital PR, emphasising the role of AI in streamlining processes and the need for authentic brand storytelling through integrated marketing campaigns.

Check out the full transcript here.

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About the Digital PR Podcast

Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.

To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at dprpodcast@propellernet.co.uk. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.

The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.

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