Growing Your Business with Smart Advertising: Jordan Summers (#71)

This week, Jim is joined by Jordan Summers, the director of Growth at Growthhit. Jordan gets into the nitty gritty details of growth marketing strategies for D2C and other businesses. 

TOPICS DISCUSSED IN TODAY’S EPISODE

•   How to attract employees with a lot of options
•   Finding the “sweet spot” of experience and growth  
•  The importance of visual assets in D2C businesses
•  Hacks for getting visual assets without breaking the bank
•  How to position Hero products
•  How to test marketing approaches strategically
•  The importance of focusing on channels that work

Resources:

•  Jim Huffman website
•  Jim's Twitter
•  GrowthHit
•  The Growth Marketer's Playbook

Additional episodes you might enjoy:

• Startup Ideas by Paul Graham (#45)
• Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)
• How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)
• Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
• How We're Validating Startup Ideas (#51)