AI Enablement with Jonathan "Coach K" Kvarfordt | Interview

In this special episode of The State of Sales Enablement, Felix Krueger flips the script and welcomes the show’s own co-host, Jonathan Kvarfordt (Coach K), to the other side of the mic. Known for his deep insights into AI, sales enablement, and go-to-market strategies, Coach K shares his vision for AI in sales, the evolution of AI agents, and the intersection of human connection and automation.

We dive into his latest role as Head of GTM Growth at Momentum, the launch of the AI Business Network, and how AI is reshaping everything from customer interactions to sales enablement workflows.

Here's what we’ll cover:

✅ The role of AI in sales—how AI is shifting from a tool to a co-pilot for sales teams.

✅ GPTs vs. AI Agents—the key differences and why agents are the next big leap.

✅ AI automation in sales enablement—how enablers can amplify their impact using AI.

✅ The future of AI in customer interactions—can AI replace sales teams, or does human connection still reign?

✅ Momentum's approach to AI-driven sales workflows—why real-time conversation intelligence is a game-changer.

✅ The risks of AI over-reliance—how to maintain critical thinking in an AI-first world.

✅ Why authenticity will become a premium experience—how live interactions and in-person events will stand out in an AI-saturated world.

Tune in to hear Coach K’s unique perspective on where AI is headed, how it’s already impacting sales and enablement, and what the future holds for human-AI collaboration.

Connect with Coach K:

📍 LinkedIn: linkedin.com/in/jmkmba/

📍 Momentum: momentum.io

📍 AI Business Network: [Coming Soon]

📍 GTM AI Academy: gtmaiacademy.com/

Mentioned in this episode:

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