From Small Side Hustle to Seven-Figure+ Family Business, with Marci Hernandez

In 2008, Marci Hernandez’s husband, Carlos, was working as an insurance agent primarily for construction companies. Due to the recession, most of his clients were going out of business, which meant there was no income for their young family. Carlos had lots of ideas, but he finally convinced Marci they could start a cleaning business. This was mostly due to the low entry cost: a mop and a vacuum. Carlos would go out and knock on doors to obtain new clients during the day, and then go at night and clean the handful of customers they had by himself. In the meantime, Marci handled the admin work with the proposals, marketing, and bookkeeping while still working part time for another company and caring for their three kids at the same time. Little by little, Marci and Carlos worked to figure out better systems and processes. Year after year, they added more and more customers and team members. Today, they service hundreds of business all over Arizona and in 2019 were listed at #17 by the Phoenix Business Journal’s Top Janitorial Firms.

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