Clever with Amy Devers Ep. 226: Neuroaesthetics Pioneer Suchi Reddy on How Form Follows Feeling
Sep 9, 2025
Suchi Reddy, an architect and the founder of Reddymade, is a pioneer in neuroaesthetics, exploring how environments influence our emotions. She discusses her unique projects, including a plant-inspired art installation and a Google retail space, illustrating the power of design to enhance well-being. Reddy emphasizes the importance of creating inclusive spaces that foster community connection and reflect personal identities shaped by childhood environments. She also shares insights on exciting upcoming initiatives and the value of empowering women in architecture.
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What Neuroaesthetics Actually Studies
- Neuroaesthetics studies how physical environments affect our brains and bodies using data and interdisciplinary research.
- It seeks to measure physiological responses to spaces to validate design decisions that influence wellbeing.
Design Tools Should Target Emotions
- Use basic architectural tools—window placement, scale, materials—to shape specific feelings and behaviors.
- Calibrate views, textures, and small objects to support privacy, inspiration, or focused work for the intended user.
Google Store: Playful, Calming Retail
- For Google's first NYC retail store, Suchi designed warm wooden walls, soft carpet, and cork furniture to create calm play and LEED Platinum certification.
- She dematerialized screens and used transparent displays so objects invite discovery rather than overwhelm visitors.