We're here for Part Two of our conversation with Mike Lee of The Future Market and Alpha Food Labs. This week we'll get deeper into a systems-level approach to understanding our current food system to have a better view of where it may be going next. We start at the layer of culture, observing how our regional preferences create regional bonds and identity, and that this is ever more present in multi-national brands aiming to plug in directly to our cultural and political identities. Finally, Mike walks us through a couple of compelling examples of why "sustainability" cannot be yanked out of the context of the whole food system.
