623. The Four Endurance Tactics Every Entrepreneur Needs

Aug 18, 2025

Discover how lessons from endurance racing can amplify your entrepreneurial journey. Learn four pivotal tactics to outlast challenges and silence the inner critic. Master self-talk and maintain focus on your goals, as you navigate the grind of building a business. Whether facing physical peaks or entrepreneurial hurdles, remember: success is reserved for those who persist. Equip yourself with strategies to keep moving forward and never tap out!

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ANECDOTE

Endurance Events Inform Business

Brian describes preparing for a 29,029-foot endurance event and his eight years of multi-sport experience.
He uses those events as a lens to teach business resilience and preparation.

INSIGHT

Failure Follows Quitting, Not Just Skill Gaps

Brian argues baseline competence is table stakes and failure usually comes from quitting, not lack of skill.
He connects physical endurance failure with entrepreneurial surrender.

ADVICE

Design A Quit Contingency Plan

Expect moments when you want to quit and create a contingency plan ahead of time.
Define unemotional action steps you will take when quitting thoughts arrive.

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Endurance isn’t just about crossing finish lines, it’s about how you respond when the voice in your head tells you to quit.

In this episode, Brian takes lessons from his years of endurance racing and unpacks how they directly translate to business and entrepreneurship.

From building a contingency plan for the moment you want to tap out, to mastering your self-talk, to narrowing your focus and remembering why you started, these are the tools that keep you moving when the grind gets real.

Whether you’re climbing mountains at 29029 or building a business from the ground up, the same truth applies: success goes to the ones who refuse to stop.

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development.

Brian’s passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he’s not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

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