Finding Founders Using Her Last $3000 to Buy Turmeric: Founder Wisdom #054 - Sana Javeri Kadri
After Sana Javeri Kadri earned their IB diploma from UWC Adriatic, she worked as a Documentary Filmmaker for P.R.I.D.E India in Maharashtra, India and was a freelance photographer for Kadri Consultants Pvt. Ltd in Mumbai, India before attending Pomona College. While pursuing a Bachelor of Arts in Visual and Performing Arts, she accumulated an array of experiences during college. At 23 years old in 2017, Sana Javeri Kadri used $3,000 from her tax refund to start sourcing and selling ethically farmed turmeric. Today Diaspora Co. works with nearly a dozen small family farms across India, paying an average of six times more than the commodity price, and sells seven spices including coriander and cardamom. Kadri has bootstrapped the entire operation while going beyond the norm, like paying for healthcare to farm laborers on some of its farms, with the goal of growing enough to be able to provide it to all workers on its partner farms.
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