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The Hustle Daily Show
Trademarking the TikTok ‘demure’ meme
Aug 30, 2024
The viral TikTok phrase 'very demure' is taking the internet by storm, sparking trademark battles among creators and brands. Discover how content creators can protect their intellectual property amidst the surge of trademark trolling. The discussion also highlights the complexities of navigating online fame, where perception can shift from hero to villain. Additionally, dive into Gamestop's retro game revival and Yelp's legal showdown with Google, ensuring a well-rounded look at the day's most intriguing stories.
14:35
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Quick takeaways
- The debate around the viral phrase 'very demure, very mindful' illustrates the challenges content creators face in trademarking their popular phrases.
- Public backlash against opportunistic trademark applications highlights society's concern about exploiting internet fame for personal profit.
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