The Hustle Daily Show Saunas are the new social clubs
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Jun 25, 2025 Saunas are heating up as the latest social hubs, reshaping how people connect and unwind. The shift from private retreats to thriving community spaces reflects changing cultural practices. With the sauna market booming, there are exciting opportunities for entrepreneurs to dive in. The conversation also touches on the end of traditional job platforms and a boycott of a fast-food giant, highlighting evolving trends in both employment and social entertainment. Affordable, wellness-focused gatherings are emerging as fun alternatives to bars, emphasizing health alongside connection.
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Rapid Growth of Sauna Market
- The global sauna market is growing rapidly, expected to reach $1.3 billion by 2030 from $905 million in 2024.
- The UK alone saw social saunas triple from 45 in 2023 to 147 now, showing strong rising interest.
Socializing in Saunas and Wellness Parties
- Juliet shared her experience at Korean spas where socializing naked felt natural and enjoyable.
- She compared it to the Daybreaker dance parties, where wellness replaces alcohol as the social element.
Social Saunas Replace Traditional Third Spaces
- As traditional 'third spaces' like coffee shops and bookstores decline post-pandemic, people seek new social venues that are less noisy and alcohol-free.
- Social saunas and wellness meetups fill this gap, fostering more meaningful and sober social interactions.