Contractor Growth Network #112: Spencer Powell: Content Marketing
With all the great new advances in technology, it is important to stay up to date when it comes to your marketing strategies, as there are more and more ways to get in front of your customers. Logan has Spencer Powell with him in the studio today to discuss all things content marketing. Spencer comes from a long line of builders who have been in business for over 100 years now, dating back to his great grandfather. For the last 10 years, Spencer has helped hundreds of companies around the United States and Canada build better marketing and sales systems and turn their websites into lead generating machines that work for them 24/7. Now he is the host of Builder Funnel Radio with the goal of educating contractors on their marketing strategies. Sometimes it’s important to see things from a different angle and Spencer gives us just that!
In this episode, we talk about…
- Spencer’s story and how he got to where he is now
- Family business dynamics and separating personal from business
- Focusing on inbound marketing strategies compared to outbound
- Why you should be thinking long term with your marketing
- Recognizing when a lead is good for the future
- Pulling an audience into your funnel with video
- What topics and themes make sense to put out there
- Where to start with your content marketing
- Getting comfortable in front of the camera
- Keeping up with the constantly changing market
- Breaking down what it means to have a growth mindset in marketing
Links to resources:
Check out Builder Funnel Radio!
Find Spencer on LinkedIn and Instagram!
Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com
For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A