The Best SEO Podcast: Defining the Future of Search with LLM Visibility™ Data-Driven Decision Making: The Untold Story of Marketing Analytics with Jeff Greenfield
Jeff Greenfield of Provalytics joins us to reveal the challenges of modern marketing attribution and how AI-driven analytics can help marketers understand which efforts drive results.
- Marketers still struggle to identify which half of their ad budget is wasted
- The shift from brand to performance marketing has created an overemphasis on clicks, not impressions
- Digital marketers often overlook that awareness through impressions must precede sales-driving clicks
- Most businesses deal with 10–15 conflicting sources of "truth" across platforms and agencies
- GA4 and legacy analytics often miss the value of TV, podcasts, and other non-digital media
- AI models that assess incrementality reveal which efforts actually drive more sales
- Complex customer journeys across Meta, Google, and Amazon complicate attribution
- The surge in Amazon search (35% of product searches) and AI tools is reshaping marketing
Guest Contact Information:
linkedin.com/in/jeffgreenfield
More from EWR and Matt:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Find more episodes here:
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
Powered by: ewrdigital.com