No matter what kind of business you have, or want to have, one of the best strategies to figure out what your customers want from you is to ask. There’s an art to this process, and an artist I love to watch in action is Bethany McDaniel.
Now you may have heard Bethany’s name on the podcast before if you’ve been around here for a while. She was a guest back on New Year’s Day 2018. And her business has expanded like crazy since then -- Thanks to her continual focus on listening to what her customers want. In the 2020 environment where people are shopping for needs over wants, I’m so excited to hear from Bethany about how the feedback loop is different, and how she’s still showing up in ways both new and devoted customers want.
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