Indie Bites
The slow and steady path to growth - Michael Christofides
Dec 6, 2023
Michael Christofides, founder of PgMustard, shares his unique approach to the indie lifestyle and the reasons behind his commitment to his product despite slow growth. They discuss the importance of picking a market, their early experiences, and customer acquisition strategies. They also explore the advantages of slow and steady growth, finding contentment in your current state, and working with small indie companies and experienced founders.
16:55
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Quick takeaways
- Michael Christofidas remains committed to his product despite slow growth, finding fulfillment in his work and valuing autonomy and customer appreciation.
- PG Mustard operates in a niche market, providing protection against competition but posing challenges in achieving rapid expansion, aligning with Michael's preference for slow and steady growth.
Deep dives
Michael's Commitment to His Product
Michael Christofidas, the founder of PG Mustard, remains committed to his product despite slow growth. He enjoys working on the product, crafting it at his own pace, and finds fulfillment in his work. He values the autonomy and control he has over his own team and is motivated by the positive feedback and appreciation from his customers.
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