Indie Bites The slow and steady path to growth - Michael Christofides
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Dec 6, 2023 Michael Christofides, founder of PgMustard, shares his unique approach to the indie lifestyle and the reasons behind his commitment to his product despite slow growth. They discuss the importance of picking a market, their early experiences, and customer acquisition strategies. They also explore the advantages of slow and steady growth, finding contentment in your current state, and working with small indie companies and experienced founders.
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How He Chose Postgres Early
- Michael discovered the Postgres opportunity from prior experience at a database tools company and customer signals around 2014–2015.
- He picked the market first because he liked Postgres' open-source nature and saw migrations toward it.
Watch People, Don't Just Ask Them
- Watching people solve problems revealed more opportunities than just asking them what they want.
- Speeding up queries was common but low priority, creating a niche product opportunity.
Early Part-Time Build With A Co-Founder
- Michael teamed up with his friend Dave to build a small part-time version of PGMustard while working evenings and weekends.
- They moved slowly because both were late twenties and balancing energy with other commitments.