Gabi Lewis is the CEO and Co-Founder of Magic Spoon, the DTC brand upgrading cereals you know and love from your childhood for the modern consumer. Just 10 months into its business, Magic Spoon has reinvented the cereal aisle by masterfully threading the needle between healthy ingredients and colorful, exciting brand marketing. We talk about: the similarities and differences of building EXO vs. Magic Spoon, recipe iterations to create healthier cereal, the evolution of the brand with the consumer, possible strategic alliances with both traditional and non-traditional retailers, and more.

Interviewed by Mortimer Singer.