Dental Sound Bites Build Your Dental Brand: Social Media Strategies
Oct 29, 2024
Join Dr. Britany Baker, a dentist known for her relatable social media strategies, and Dr. Sara Ehsani, a pediatric dentist inspiring others through her journey as an immigrant. They dive into building a dental brand online, sharing their personal stories of engagement and authenticity. The duo tackles the balance between ethical standards and creative expression while emphasizing the power of community in the dental field. Get ready for tips on navigating social media virality and the importance of innovation and empowerment in dentistry!
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Connecting with Followers
- Dr. Ehsani's Instagram engagement increased when she started receiving messages from people inspired by her journey.
- Many people from her home country, Iran, sought advice on pursuing a similar career path in the US.
Relatable Content
- Dr. Baker's unfiltered and relatable posts about her experiences, even struggles, resonated with her audience.
- Sharing her challenges helped dental students and young dentists feel seen and understood.
Responsibility of Dental Influencers
- Dental influencers bear a responsibility to present dentistry positively and ethically.
- They must be mindful of the information shared, avoiding overly technical details that patients may not grasp.