This podcast episode features a discussion on the evolving landscape of design, the impact of AI on creativity, and the future of Canva. They share insights on translating technical concepts, navigating design challenges, and the evolving role of designers in AI-driven content creation.
Coding enhances creativity in music, design, and product development, promoting scalability and user-centric design.
Effective communication is crucial for designers to translate coding concepts for diverse audiences, fostering collaboration and understanding.
Deep dives
Importance of Coding for Creativity
Coding is highlighted as a versatile tool that enables creativity in various domains beyond programming. Cameron Adams, Canva's Chief Product Officer, emphasizes the significance of using coding to create music, designs, and product development through a framework approach. By considering problems from a coding viewpoint, one can enhance scalability and user adaptation, transforming the design process and communication strategies.
Effective Communication for Designers
Communication skills are underscored as essential for designers to convey ideas to diverse audiences. Adams stresses the importance of translating coding thoughts into understandable concepts for non-coders. Designers are encouraged to tailor communication methods such as visuals, verbal explanations, and written documents based on the audience's preferences and needs, fostering effective collaboration and understanding.
Building Taste and Design Opinions
The podcast delves into the development of personal taste and strong opinions in design. Adams shares insights on refining one's style through a process of experimentation, consumption of various content, and engaging with different creative communities. In a digital age inundated with algorithm-curated content, the discussion highlights the value of seeking unique inspirations and interaction within niche design communities to cultivate distinct design perspectives and enhance professional growth.
In the first episode of the Design Surfaces podcast, Canva's CPO Cam Adams sits down with Head of Design, Andrew Green to dive into the evolving landscape of design, the critical role of taste, and the transformative impact of AI on creativity. They also discuss the future of Canva and where they are headed while also sharing their own personal journeys through design. Tune in for a mix of nostalgia, future gazing, and solid advice on making your mark in the design universe.
Show notes: -
Cam mentions a quote by American radio host & writer, Ira Glass during this episode.
The full quote is 'Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase, they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have. We all go through this. And if you are just starting out or you are still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work. Put yourself on a deadline so that every week you will finish one story. It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions. And I took longer to figure out how to do this than anyone I’ve ever met. It’s gonna take awhile. It’s normal to take awhile. You’ve just gotta fight your way through.'