Big Technology Podcast Gary Vaynerchuk and TikTok’s Blake Chandlee on the ‘Ban’ and TikTok’s Future
Dec 9, 2020
Gary Vaynerchuk, owner of VaynerMedia, and Blake Chandlee, TikTok’s head of global business solutions, dive into TikTok's uncertain future amid government scrutiny and potential bans. They discuss the platform's strategies for user data security and fostering creativity during these turbulent times. Vaynerchuk and Chandlee highlight TikTok's innovative culture and its unique approach to user engagement and content creation, ultimately positioning it against competitors like Facebook and Instagram. Expect insights on navigating the evolving social media landscape!
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Focus on Current Attention
- Focus on where attention is currently, rather than worrying about platforms disappearing.
- Invest time in platforms with high engagement like TikTok, where organic reach and ad platforms are effective.
Early Adoption Advantage
- Early adopters of platforms gain value due to lower CPMs and less competition for consumer attention.
- As platforms mature and demand increases, costs rise, mirroring the dynamics of early-stage investments.
Platform Migration
- Vine's shutdown demonstrated that influencer ecosystems can migrate to other platforms.
- This migration underscores the importance of adapting to change and following audience attention.