How She Does It Ep 10: How To Build A Brand With Pauline Brown
When you think about your favorite clothing and accessory brands, what is it that makes you truly LOVE them? Is it the name? The way you feel in the clothing? What about how you look? Pauline Brown knows all about the fashion industry and why we feel so loyal to the brands — and the styles — that make us feel our best, inside and out. She also knows how to build a brand that consumers love. As the former Chairman of North America for LVMH, she led 70 brands in five sectors including fashion, leather goods, watches, and jewelry. She tells us exactly why we feel so loyal to the brands we love, and how to build our own personal brands and cultivate our own unique personal style.
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