LinkedIn Advertising Revisited

Welcome to episode 128, this week I want to revisit the subject of advertising.

Firstly some interesting stuff I saw this week;

A company called We are Flint interviewed just over 2000 UK adults to determine the level of social media usage. The results for LinkedIn make interesting reading;

LinkedIn Advertising

This still seems to be a thorny issue for LinkedIn with another set of less than inspiring results announced recently. In Q2 marketing revenue was $181, just 19% of their income and over 60% of this came from sponsored updates.

You may recall we covered advertising in episodes 85. 92 and 94 when listener Peter Gold experimented with LinkedIn ads. The conclusion wasn't very positive!

So I was intrigued when I came across someone who describes himself as a ‘LinkedIn ads evangelist’!

AJ kindly gave up some of his time to chat with me this week about LinkedIn ads. How they work and who should and who shouldn’t be using them. It’s a fascinating insight and finally puts to bed the question once and for all. Summary If your typical customer has a high lifetime value (tens of thousands plus) then LinkedIn ads can be very powerful (if done correctly). So it seems that, as usual LinkedIn are solely targeting large enterprises.

Does having an email address in your headline still penalise you in search results?

This questions relates to a blog post I wrote in 2014; LinkedIn Search is Changing

The answer is yes, nothing appears to have changed since that post. I have just checked this on 5 different searches and on every occasion the person who either has an email address or a telephone number in their headline or name fields comes either last or last page in a search result - even though they were active (key factor in the search algorithm) and 1st tier connections