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The Hustle Daily Show
It’s not a great time to be GM’s Cruise
Nov 9, 2023
GM's Cruise robotaxis face setbacks, Meta protects against deepfakes, Nike takes rivals to court. Challenges of self-driving taxis, gaining public trust for autonomous vehicles, and incorporating human elements into autonomous vehicles.
12:59
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Quick takeaways
- The series of setbacks faced by Cruise in San Francisco, including issues in handling heavy cell phone usage and getting stuck on wet concrete, have eroded public trust in autonomous taxis and may impede widespread adoption of this technology.
- The incidents involving Cruise cars in San Francisco have deepened public mistrust in autonomous taxis, highlighting the challenges of building public trust and ensuring safety in this developing technology.
Deep dives
Cruise's Autonomous Taxis Face Setbacks and Safety Concerns
Cruise, an autonomous taxi company, has encountered various setbacks and safety issues in San Francisco. Following incidents where cruise cars were unable to handle the heavy cell phone usage during a music festival, got stuck on wet concrete, and caused traffic disruptions, California regulators demanded that Cruise slash its fleet and revoked its license for driverless rides. Cruise has since shut down operations, halted production of its autonomous van, and announced forthcoming layoffs. These incidents have eroded public trust in autonomous taxis and could seriously hinder the widespread adoption of this technology.
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