95. The Brutally Simple Reason Why You're Not Profitable

In today's episode, I continue my deep dive conversation with fellow Arizona agent and business owner, Kevin Kauffman. We jump into profitability (and why it eludes so many of us), the power of events and the impact getting around other agents can have on your business and even your life.

Profit - it's the whole entire point that we run businesses. For such a critical, and even fundamental topic, agents will talk about everything else but whether or not they are making a profit, and there's a reason.

Staying on top of your numbers requires a scary level of maturity. Whatever financial decision we make has an impact on the bottom line, and that level of responsibility is so uncomfortable, we'd rather avoid it altogether. It's the equivalent of stepping on the scale and knowing we have to make lifestyle changes to take care of our health.

If we ran a publicly traded company, every decision would need to be justified to a board, a CFO, and a whole horde of people. In real estate, we can get away with not doing that, but it's something we must force on ourselves if we really do want to be profitable.

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