The Next Five Sustainable Skies: The Future of Private Aviation
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Nov 14, 2025 In a fascinating chat, Adel Mardini, CEO of the Dubai-based Jetex, delves into the surge in private aviation post-COVID and the shift towards charter and fractional ownership. He highlights younger buyers and changing luxury preferences in the Middle East. JoeBen Bevirt, founder of Joby Aviation, shares insights on electric and hydrogen-electric flight, emphasizing safety and scaling challenges. Both guests envision a future where sustainable aviation fuels and innovative aircraft technologies redefine private travel, promising a greener path ahead.
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Post-COVID Migration To Private Jets
- Adel Mardini says many passengers switched from commercial to private aviation after COVID and kept flying privately.
- He reports a 300% gross increase for some routes compared with before COVID, driven by convenience and timing.
Favor Charter And Fractional Models
- Offer flexible charter options rather than focusing only on full ownership to match changing customer preference.
- Emphasize on-demand and fractional models to capture clients who avoid plane ownership.
Younger Demographic Reshapes Market
- Buyers under 45 grew by 28% from 2018 to 2023, shifting private jet demographics toward younger wealth.
- Adel links this to new industries like crypto, fashion, tech and influencers expanding the customer base.