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After SEC investigation, Curastory founder resigns, hires replacement

Nov 20, 2025
Tiffany Kelly has stepped down as the CEO of Curastory amid SEC allegations of overstating revenue. Dave Dickman, previous CEO of Tagger, takes the helm with plans to navigate the company's future. The settlement bars Kelly from fundraising roles for a decade. Curastory, a creator monetization platform, is poised for growth despite recent challenges. Dickman emphasizes resolving issues and expanding further, including incorporating AI features and enhancing attribution. A transformative change is set for Curastory's leadership and strategy.
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INSIGHT

Regulatory Settlement Spurs Leadership Shift

  • The SEC accused Curastory of overstating revenue and client numbers, triggering a settlement that forced leadership change.
  • The settlement barred founder Tiffany Kelly from executive fundraising roles for 10 years while she remains an advisor and major shareholder.
ANECDOTE

Founder Picks Her Replacement

  • Tiffany Kelly found and recommended Dave Dickman as her successor through an executive recruiter she trusted.
  • Dickman had been CEO of Tagger and began leading fundraising, expansion and product updates within weeks.
ANECDOTE

Founder Steps Aside To Save The Company

  • Tiffany Kelly said stepping aside was the only way to keep Curastory alive and thriving after the SEC action.
  • She received a subpoena in June and a violations notice in January, and agreed to pay a fine as part of the settlement.
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