From Vineyard Worker to Visionary: Matt Naumann on Wine, Culture, and the Future of Grenache

Welcome back to another episode of Beats Vines & Life! Today, we have the pleasure of sitting down with Matt Naumann, a seasoned pro in the wine industry. Matt's journey has taken him from the vineyards of Lodi to owning his own project, Newfound Wines. 

He's also played a pivotal role in expanding Wade Cellars, helmed by NBA icon Dwayne Wade, and has gathered invaluable insights from his experiences across the globe. 

In this episode, we'll delve into Matt's fascinating career—from the challenging harvests in extreme temperatures to the art of marketing lesser-known grape varieties like Semillon. 

We'll also touch on the importance of cultural exposure for winemakers, the evolution of regions like Lodi, and the significance of retail experience in the wine business. Plus, we'll get a behind-the-scenes look at the unique wine markets of Florida and Texas and learn about Matt's hands-on approach to sustainable farming.

So pour yourself a glass, sit back, and join us as we explore the world of wine with Matt Naumann. 

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A Massive THANK YOU to MATT NAUMANN!!! 

For more information about Newfound Wines click the link!

Follow Newfound Wines on IG!

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Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! 

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Thank you to our sponsor, GrenacheFest. The Second Annual Grenache Festival in Walla Walla, Washington, will be held on November 8th, 2024. It will feature a seated comparative seminar, followed by live music, food, plenty of Grenache wines, and tons of fun.

For more information, go to GrenacheFest

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