-----------

This episode is focused on single product eCommerce businesses… that want to own a specific category.

Let me give some examples of single product direct to consumer businesses that own specific categories:

BELLROY.COM - back in 2010 they were first to the market in the flat wallet space…they have since expanded, iPad cases, key holders, and passport holders

MEUNDIES.COM - they are a digital-first brand selling underwear. ‘feel good undies’ that is what they all about

GYMSHARK.COM - they are fitness apparel direct to consumer brand founded by a millennial for millennials. Their BIG IDEA was trendy innovative, effective performance wear

HONEST.COM - are an eco-friendly catalog product business for baby and household products THEIR BIG IDEA - to give all children a better, safer start.

HERSCHELSUPPLY CO - are a minimalist fashion accessory product business that started out selling bags, THEIR BIG IDEA - timeless products with a fine regard for detail

....your turn!

-----------

SPONSORS:

This episode is brought to you by:

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.