Tools to Help You Increase Certainty by SoulCycle PM

In this episode, Tim Holley, discusses the different ways to test ideas, from 1:1 user interviews to A/B testing at scale. The speaker advises you to:
1. Define your goals, figure out whether you have sufficient projects to achieve them, and how you're going to validate your initiatives. 
2. Create your toolbox of ways to identify insights and validate ideas as effectively as possible. Add to this toolbox whenever you get the chance.
3. Be pragmatic when it comes to validating ideas. Different situations call for different types of testing so don’t get hung up on one way of doing things.

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