#531: Customer engagement and loyalty in travel with Jeff Zotara, arrivia

Today, we’re diving into some crucial aspects of customer engagement and loyalty programs in the travel industry. We'll explore how leading brands are bridging consumer preferences with their brand offerings, enhancing customer lifetime value in today's market, and effectively communicating the value of their loyalty programs to customers.

To help me discuss this topic, I’d like to welcome Jeff Zotara, Chief Marketing Officer at arrivia.

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