"How to Build Yourself a Purple-Cow-Wow Dental Practice!!" with Dr Robert M. Pick

In this episode of the Ultimate Dental Podcast, Dr. David Moffet interviews Dr. Robert Pick, a periodontist from Chicago and founder of the Purple-Cow-Wow Facebook group for dentists. They discuss the importance of branding in dentistry, the concept of standing out in a crowded market, and the significance of team building retreats for practice success. Dr. Pick shares insights on the power of video in enhancing patient engagement and communication, emphasizing that personalised video follow-ups can significantly improve patient satisfaction and loyalty. In this engaging conversation, Dr. David Moffet and Dr Pick explore the nuances of patient care in dentistry, emphasising the importance of the personal touch, understanding patient profiles through DISC, and the significance of preclinical interviews. They discuss how creating a unique patient experience can lead to higher case acceptance as well as better team morale. The conversation also touches on the importance of effective communication within a dental practice. What you will learn: [01:20] Introduction and Guest Introduction [03:56] The Concept of Purple Cow Wow [08:55] Building a Unique Brand in Dentistry [13:30] Team Building and Retreats for Success [19:48] The Power of Video in Patient Engagement [27:40] The Power of Personal Touch in Dentistry [30:40] Understanding Patient Profiles with DISC [41:45] The Importance of Preclinical Interviews [45:24] Creating a Unique Patient Experience [49:21] Team Communication and Morale Boosting [53:13] The Journey of Writing a Book Takeaways  The concept of Purple-Cow-Wow emphasises standing out in dentistry.  Branding is crucial for success in a competitive market.  Team building retreats can enhance practice culture and performance.  Video communication engages patients more effectively than text.  Personalised video follow-ups can improve patient satisfaction.  Mentorship plays a vital role in professional development.  Understanding your unique selling proposition is key to success.  Customer service principles from other industries can be applied to dentistry.  Regular team meetings can help identify strengths and weaknesses.  The mouth-body connection is an important topic for patient education.  Video communication can significantly enhance patient relationships.  Personalized follow-ups can create lasting impressions on patients.  Understanding patient personalities through DISC can improve interactions.  Preclinical interviews are crucial for case acceptance.  Creating a unique patient experience sets a practice apart.  Team communication boosts morale and fosters a positive work environment.  Effective communication is key in addressing patient anxieties.  A well-designed preclinical interview room can enhance patient comfort.  Writing a book can be a rewarding but challenging endeavour Sound Bites  "You want to help others super succeed."  "You have to have the right team."  "Video engages 1200 times greater than text."  "Video, video, video, video."  "You got to do what you got to do."