Effective Leadership – Ben Shields

We hear a lot about transferable managerial skills from sports to corporate and entrepreneurial world, Ben Shields summarized those to two key components: common goal for teams and measurable performance. Along those comes a crucial leadership skill of creating and maintaining a winning culture, which is a collective set of actions and behaviors that defines it, and best teams are obsessive about ensuring the culture is sustainable daily. This starts by building a learning culture based on mutual understanding. On a more individual level, success for Ben is driven by passion, hard work and luck. What about data and decision making? "Data can help you be less wrong in your decisions."

"Great leaders make those around them better."

MEET OUR GUEST Ben Shields Senior Lecturer at MIT Sloan School of Management.

Ben Shields is a Senior Lecturer in Managerial Communication at the MIT. He studies the multibillion-dollar sports industry to identify broadly transferable management lessons in areas such as leadership communication, data-driven decision making, and innovation. 

Ben authored three books, Social Media Management: Persuasion in Networked Culture (Oxford University Press, 2016), The Sports Strategist: Developing Leaders for a High Performance Industry (Oxford University Press, 2015), and The Elusive Fan: Reinventing Sports in a Crowded Marketplace (McGraw-Hill, 2006), teaches and directs a number of courses and programs.  

Prior to MIT, Ben served as the Director of Social Media and Marketing at ESPN. He oversaw social media strategy for the ESPN brand and collaborated across the enterprise to develop and implement company-wide social strategy. He also worked on marketing strategy for several ESPN brands and sub-brands, including the SportsCenter “DaDaDa” campaign and the Emmy Award-winning “It’s Not Crazy, It’s Sports” brand campaign. 

Ben holds a BS and MA in communication studies and a PhD in media, technology, and society, all from Northwestern University.