The Powers That Be: Daily
A (Potential) Thanksgiving Blockbuster Bonanza
Nov 26, 2024
Matt Belloni, a journalist and media expert from Puck, shares fascinating insights into this year's holiday filmmaking landscape. He discusses the box office triumphs of 'Gladiator II' and 'Wicked', predicting a record-breaking Thanksgiving weekend ahead. With 'Moana 2' set to premiere, the hype grows. Belloni also delves into early Oscar buzz, highlighting frontrunners and audience expectations while analyzing how social media influences public perception of these potential award winners.
23:06
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Quick takeaways
- The anticipation surrounding major films like Moana 2, Gladiator II, and Wicked suggests a potentially record-breaking Thanksgiving box office weekend.
- Strategic marketing tactics, such as extensive brand partnerships and social media engagement, significantly contributed to the successful opening of Wicked.
Deep dives
Box Office Projections for Holiday Releases
The upcoming Thanksgiving holiday could lead to record-setting box office numbers as major films like Moana 2, Wicked, and Gladiator 2 are anticipated to perform exceptionally well. These three movies are projected to combine for a potential total of $250 million over the holiday weekend, a figure that has not been seen before. The opening weekends for Wicked and Gladiator 2 have been strong, with Wicked achieving the highest gross for a Broadway musical adaptation opening. This surge in interest could mark a significant moment for theaters as audiences flock to see family-friendly options and high-profile sequels during the holiday season.
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