If you're a startup entrepreneur wondering how a category-defining domain name can help your business grow, you need to watch this show with David Ciccerelli, co-founder and CEO of Voices.com. In this show, Ciccerelli relates how he purchased Voices.com for only $5,000 cash up-front (using a credit card advance), and how the domain was instrumental in building the $15 million business that exists today – so you can see that even without extensive resources, a deal is possible for a great brand and domain name. He also discusses one of the most important benefits of an exact-match domain – instant credibility with customers and media companies – as well as provides some fantastic candid business advice. It's a must-watch show for entrepreneurs.