Let's Talk Loyalty #59: Epsilon Talks 121 Loyalty, Contactless Loyalty and Emotional Loyalty
Today's episode of Let's Talk Loyalty showcases Epsilon's latest loyalty learnings from two of their senior Directors, featuring Tamara Oliverio as Senior Director of Loyalty and Customer Experience, as well as Julie Smith as Vice President of Loyalty Technology.
Listen to this episode to learn how the US market is evolving dramatically at the moment, including brands re-inventing their programs to respond to the changing perception of what customers find valuable. Key insights include a significant shift towards "contactless loyalty" and how to approach the complex process of effective loyalty program evolution. We also discuss how brands continue to capture data, with consumers increasingly expecting it to be useful in real ways and in real time.
This episode includes fascinating insights on designing & optimising loyalty programmes from some industry experts who clearly love loyalty.
This episode is sponsored by Epsilon.
Show Notes:
1) Tamara Oliverio - Senior Director of Loyalty and Customer Experience & CLMP
2) Julie Smith, Vice President, Loyalty Technology
3) Epsilon Europe website including Loyalty week webinars, the Forrester Assessment Tool & the Guide to Contactless Loyalty
4) Epsilon USA - loyalty articles and content
5) #33: Loyalty Insights from Epsilon
6) Masters of Scale podcast