The David McWilliams Podcast From Cod to Culture: What Inishmore Teaches Us About the Experience Economy
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Sep 18, 2025 Discover how Inishmore thrives with a staggering number of tourists while preserving its authenticity. Explore the historical significance of salt and cod in shaping economies, contrasting the prosperity of Île de Ré with Ireland's unique salted-beef industry. Delve into the shift from commodities to experiences, where memory and authenticity drive modern consumer choices. Learn about crafting unforgettable experiences through storytelling and the impact of technology in making culture accessible worldwide.
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On-The-Ground Inishmore Visit
- David McWilliams recounts cycling, walking and late-night pub moments on Inishmore that revealed its vibrant, authentic culture.
- He observed thriving tourism and locals balancing tradition with an experience-driven economy.
Authenticity Powers Experience Value
- Inishmore shows remote places can build economic muscle by selling memorable experiences, not commodities.
- Authentic language, culture and community let small places 'punch above their weight' in tourism.
Use Cooperative Housing To Preserve Culture
- Create cooperative housing tied to local culture to let returning families live affordably and preserve language and community.
- Use membership criteria like Irish-language ability and GAA ties to protect cultural integrity.