Search Off the Record
A spotlight on SEO and data with Michelle Robbins
Jun 2, 2022
Michelle Robbins, a software engineer and member of the Search Marketing community, discusses the intersection of data and SEO with Lizzi Sassman and Gary Illyes. They delve into how data can improve SEO, explore issues with data like bias and misrepresentation, and touch on the importance of finding mentors in the field.
32:32
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Quick takeaways
- Data can improve SEO by addressing biases and inequities in data sets.
- The importance of thoughtful analysis and representation of data in SEO to avoid key data voids.
Deep dives
Michelle Robbins' Career Journey
Michelle Robbins shares her career journey, starting from her early experiences with computers as a file clerk at her mother's law firm. She talks about her transition from traditional marketing to the tech industry, driven by her interest in understanding software and web development. Through mentors and on-the-job learning, she developed skills in search marketing and web design. Michelle also shares her current passion for data science and her focus on ethical applications of data, particularly in addressing biases and inequities in data sets.
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