42. How do we avoid the trap of creating endlessly homogeneous digital products?: Ian Pocock @ Transform

Ian Pocock is MD of Research & Service Design at Transform.

In this wide-ranging discussion, Ian shares his views on how product teams should always maintain a diverse outlook to avoid falling into the trap of (re)creating homogenous products; we chat about the importance of maintaining an endlessly user-centred mindset; and he shares his experiences of using Lego within workshops as a way to powerfully unlock organisational hierarchies and democratise the design process. 

Finally, he plays my 3 card challenge to share his favourite UX tool, favourite technique and a trend he sees in the future. 

Thanks for listening, and I hope you enjoy the episode. 

Mike Green

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