This is audio only version of Gerd Leonhard's keynote at the Dell EMC "Next Is Now" Conference in Dubai April 9, 2017. You can download the slides used in this talk via Gerd's cloud i.e. http://gerd.io/2o9qjIX and the full video version on his Youtube channel: https://youtu.be/PZjDbkHNn0M The talk covers many different angles of digital transformation, and adds special comments about the region, as well. Most of his previous books, presentations and slideshows are available via http://www.gerdcloud.com If you enjoy my videos and talks, please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon Gerd Leonhard Futurist, Author and Keynote Speaker Basel / Switzerland http://www.futuristgerd.com or www.gerdleonhard.de